All Proceeds from the Limited-Edition Bags Benefit the Youth Business Alliance

LOS ANGELES (September 8, 2023) - Embracing the powerful duality of being 100% Latino and 100% American, Curacao, the largest Hispanic-serving retailer on the West Coast, proudly unveils its limited edition "200% Generation" bag for Hispanic Heritage Month. The initiative embodies the vibrant complexity of the Latino-American identity: being both 100% Latino and 100% American. This limited-edition bag, centered around the "200% Generation" concept, seeks to champion the dual heritage and shared experiences that resonate with many in the Latino-American community.

"As a brand deeply rooted in the Latino community, we deeply feel the pride, passion, and responsibility that come with honoring our two intertwined cultures," said Ariela Nerubay, Chief Marketing Officer at Curacao. "The '200% Generation' isn't just a campaign; it reflects our customers' lived experiences, especially as we celebrate Hispanic Heritage Month.”

Starting on September 5, 2023, Curacao's limited-edition reusable bags will be sold at all 12 Curacao locations for $4.99 each. The canvas bags feature a festive and colorful “I'm Generation 200%” design. Every penny from the proceeds of the bag sales will directly support the Youth Business Alliance, which helps students discover their dreams and embrace their brilliance through real-world business experiences. This collaboration amplifies Curacao's commitment to nurturing Latino youth by equipping them with confidence, career prospects, and transformative life skills through business insights.

Join Curacao in celebrating its shared heritage. You can purchase the '200% Generation' bag and participate in this remarkable journey of pride and unity online or at any Curacao location.

About Curacao and The Curacao Foundation

Since its founding in 1978, Curacao has been guided by its mission to improve customers' lives by extending credit options to hardworking, low-to-moderate-income individuals needing high-quality home and tech products, travel, export and money transfer services at low monthly payments. At Curacao, customers can buy price-protected top brands and services on interest-protected credit while supporting the community. In addition, Curacao allocates a percentage of every purchase to support the advancement of its local communities through the Curacao Foundation. Curacao is an omnichannel retailer and lender serving customers online, over the phone, and in person in English and Spanish in Arizona, California and Nevada.

Curacao is headquartered at 1605 W Olympic Blvd, Los Angeles, CA 90015. For more information, visit icuracao.com.

Established in 2002, The Curacao Foundation is a private foundation dedicated to building a future in which communities are financially strong, socially empowered, respected and included. The Curacao Foundation has worked with over 100 charities, organizations and institutions focusing on financial literacy, health, well-being, education and immigration all within a 10-mile radius of a Curacao retail location. In addition, the foundation supports community partner organizations through general operation and program grants.

For more information, visit iCuracao.com, iCuracao.com/beat, and foundation.iCuracao.com

Media Contact:

Andrew Laszacs

Bob Gold & Associates

310-320-2010

[email protected]